The P.M. Firm, led the planning, execution, and official city engagement for TRÈ DAY Weekend, securing a City of Huntsville proclamation designating July 12–14 as Chester “Trè” Rogers Day in honor of Trè Rogers’ community impact.

Key Activations:

• Youth Football Camp: Full-day camp at Lee High School serving 100 youth ages 5–18, focused on fundamentals, mentorship, and athletic development.

• Monday Night Football Experience: One standout youth participant received a fully hosted trip to a Kansas City Chiefs game, including hotel, meals, field access, and the opportunity to meet NFL players including Patrick Mahomes.

• Celebrity Breakfast: Exclusive breakfast connecting sponsors and guests with celebrity athletes through meet-and-greets, photos, and autographs.

• TRÈ DAY Family Day & 7-on-7 Games: A community-centered athletic experience featuring youth and family programming, including basketball activations and a celebrity 7-on-7 flag football game, designed to promote wellness, teamwork, and community engagement.

This activation blended youth development, sports, celebrity engagement, and civic recognition into a high-impact community footprint.